Insider Chatter by Donna Bogatin

June 30, 2007

Facebook iPhone Verdict: NOT Buying It

Does iPhone live up to every bit of the massive hype? Are Apple - Steve Jobs amazing?

Facebookers are NOT convinced, just ask Facebook.

“Want to instantly know what 25 million people are thinking?” Facebook touts. And says it can answer via “Facebook Polls.”

Mark Zuckerberg and crew asked yesterday of its 25 million sought after Facebookers: “Are You Going to Get an iPhone? And the results are in, from 1000 of the Facebooker faithful:

YES: 7% (70 Facebookers)

NO: 63% (633 Facebookers)

UNDECIDED: 30% (297 Facebookers)

63007fb.JPG

Scientific? NO. But Facebook promotes it is getting the real pulse of the Facebook people AND, as with all polls and studies, people happily accept the “results” as the real thing. AFTER ALL, Pew Internet & American Life Project makes defintive conclusions about the behavior of the entire American adult populace based off of a few thousand simple telephone suryveys.

Pew’s “methodology” relies on aggressive assumptions and extrapolation. Nevertheless, the world eagerly accepts Pew’s absolute characterizations of the American lifestyle as unbiased, objective snapshots of irrefutable truths, even though Pew advocates for positions, aggressively, based off of its proprietary polling.

What is Facebook advocating? Facebook polls, starting at the who can resist price of $6.

WOW! Instantly know what 25 million people are thinking for a mere $6? Sounds too good to be true. IT IS.

How much does a Facebook poll really cost?

Facebook charges you based on the number of responses you indicate that you need, multiplied by the amount that you indicate that you’re willing to pay per respnse. The more you pay per response, the faster Facebook delivers complete results.

Facebook’s 25 million? Available to the highest bidders.

ALSO: Apple Retail: Who Needs Woodstock, iGot iPhone! and Google Health: Lambast Doctors, Sell Medical Ads

CONTACT DONNA BOGATIN

Filed under: Ethics, Facebook, Culture, Business Model, Ecommerce, iPhone
Written by: Donna Bogatin @ 7:44 am

 

5 Comments »

  1. […] ALSO: Facebook iPhone Verdict: NOT Buying It […]

    Pingback by Insider Chatter by Donna Bogatin » Apple Retail: Who Needs Woodstock, iGot iPhone! — June 30, 2007 @ 8:56 am

  2. Hmmm. 7% penetration of the facebook userbase in the next year wouldn’t be a bad thing, considering that Apple’s modest goal is to first get to 1% of the cell phone market.

    Facebook has ~20M unique visitors. 7% of that is 140K, which is 70M in revenue for Apple. Nothing to sneeze at, don’t you agree.

    Yeah, I’m sure it’s skewed too. Oh well.

    Comment by eas — June 30, 2007 @ 2:06 pm

  3. […] Moving further afield.  Someone points out that only 7% of facebook users polled indicate they plan to buy an iPhone.  More later on not reading too much bad news into this statistic. […]

    Pingback by First Impressions from Around the Blogosphere at iPhone Unlocked — June 30, 2007 @ 2:13 pm

  4. […] A blogger named Donna Bogatin raises an interesting point in pointing to an iPod related poll on Facebook, but I don’t agree with her strongly negative take. […]

    Pingback by Facebook iPhone Poll: Good news or Bad news for Apple at iPhone Unlocked — June 30, 2007 @ 2:35 pm

  5. […] ALSO: Facebook iPhone Verdict: NOT Buying It […]

    Pingback by Insider Chatter by Donna Bogatin » iPhone Flash: Apple to ‘Take Over’ Microsoft AND Google — July 1, 2007 @ 4:38 pm

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