Insider Chatter by Donna Bogatin

July 31, 2007

Mark Zuckerberg: Use Facebook at Your Own Risk!

Facebook is scarier than Google, I underscored upon Mark Zuckerberg’s unveiling of F8 to the world.

Facebook IS already another Google, in fact, seeking to control, for its own corporate profit motives, all the world’s personal information.

WHAT HAPPENS TO THE WORLD’S SOCIAL GRAPH THOUGH WHEN FACEBOOK GOES DARK, OR WORSE?

Facebook was down today, big time. Despite Facebook’s best efforts to downplay any foul play, or foul security breaches of Facebooker’s vaunted “privacy” promise, the generally command and control Facebook could not deny the privacy leakage facts, even while trying to spin them to save face:

The result was that an isolated group of users could see some pages that were not intended for them.

REALLY? Forgive and forget then? NO; Even when things are running as Facebook intends, Facebook is a social graph privacy nightmare.

It is very telling that on the exact moment that Zuckerberg was on stage that fateful San Francisco afternoon, his corporation posted a (not so reassuring) Privacy Policy, “Effective May 24, 2007.”

First off, Facebook takes no repsonsibility whatsoever for any privacy breaches, despite its claims of being a privacy nirvana.

You post User Content on the Site at your own risk. Although we allow you to set privacy options that limit access to your pages, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other Users with whom you may choose to share your pages and information. Therefore, we cannot and do not guarantee that User Content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Content may remain viewable in cached and archived pages or if other Users have copied or stored your User Content.

The Facebook social graph privacy nightmare is not simply exposure to data leakage. Facebook, itself, is wreaking havoc with users’ social graphs.

Facebook obtains three “types” of data on users; Self-reported user data, user data extracted by Facebook by tracking user activity at Facebook and user data Facebook obtains from third-parties:

Personal information you knowingly choose to disclose that is collected by us and Web Site use information collected by us as you interact with our Web Site. Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (e.g., photo tags)

AND, What goes in Facebook’s social graph, stays in Facebook’s social servers. Removing user information at Facebook? Not quite:

Individuals who wish to deactivate their Facebook account may do so on the My Account page. Removed information may persist in backup copies for a reasonable period of time but will not be generally available to members of Facebook.

Where you make use of the communication features of the service to share information with other individuals on Facebook, however, (e.g., sending a personal message to another Facebook user) you generally cannot remove such communications.

Bottom Facebook line: Use the social graph at your own risk, as per Mark Zuckerberg.

ALSO: FCC to Google: You’re NOT the Boss of Me! and Rupert Murdoch Gets His $5.6 billion Dow Jones Space: Entertainment Means Business

CONTACT DONNA BOGATIN

Filed under: Ethics, Facebook, Privacy
Written by: Donna Bogatin @ 7:46 pm

 

FCC to Google: You’re NOT the Boss of Me!

Google is NOT God, contrary to Jeff Jarvis’ assertion! In fact, a small posse of government bureaucrats today easily laid waste to Google’s wireless spectrum auction bravado originally designed to position Google as a “serious” player in the cellular market.

Google’s touchy-feely we’re the good $160 billion market cap corporation guys “openness” spiel may have taken in the tech blogosphere, but FCC Chairman Kevin Martin had his consumer priorities on the mark today in declaring:

The public interest is not what any one company wants.

Take that Google! Google nevertheless is spinning its showdown defeat as a partial victory:

The FCC embraced two of the openess conditions that we suggested several weeks ago: 1) open applications and 2) open devices.

Google’s “suggestion” to the FCC, however, was an ultimatum; Conditions required by Google for Google’s  partiicpation in the auction!

Google’s demands for Google business-model centric “open services” and “open networks” were not “embraced” by the FCC, though.

Google talk is subsequently undoubetly cheap, even when it was talking about a $4.6 billion wager to dominate an ad-fueled wireless market.

As arch rivals AT&T & Verizon believe: Google can now put up, or shut up!

ALSO: Africa NOT Online: Will ‘Open’ Google ‘Put Up or Shut Up’? and Eric Schmidt: Google Cures What Ails the World

PLUS: Mark Zuckerberg: Use Facebook at Your Own Risk!

CONTACT DONNA BOGATIN

Filed under: Google, Google Services, Wireless
Written by: Donna Bogatin @ 6:50 pm

 

Google Analytics Down YAY! Declare Webmaster Independence, from Google

ga73107.jpgDo YOU know where your Google Analytics data is? More importantly, do you REALLY want Google to know all about YOUR Website data?

Who needs Google Analytics! Now more than ever: All is not well in the data cloud for the number one search engine that aspires to rule “Search, Ads and Apps.”

How So? Google is NOT serving up Google Analytics in a timely fashion.

Google nevertheless touts: “Web analytics has moved from being a niche function to becoming a mainstream aspect of the business for companies of all sizes.”

YES: In other words, Web analytics is a mission critical function. It should be handled accordingly then, in-house or with a neutral third-party, BUT NOT THROUGH GOOGLE!

WHY NOT? Google owned Analytics is not an arms length, neutral third party. Google has a vested interest in knowing and understanding Google Analytics third-party Webmaster data resulting from both AdWords campaigns and advertising campaigns placed with competitors.

What does Google do with all the Website activity information it tracks and manipulates about what is going on the Web properties of others?

Who really knows? As is typical Google fashion, the Google Analytics Terms of Service, coupled with the Google Privacy Policy, are not clear cut and provide Google with ample discretionary room for exclusions, disclaimers and general “outs” to suit its purposes, whatever they may be.

Google Analytics offers marketing speak assurances about the sanctity of the business data it extracts from Websites:

Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.

In its legal speak, however, Google is not so iron clad about the “sanctity” of the information it gleans from the Web operations of third-parties.

Below are excerpts of the Google Analytics documentation: How Google defines “Customer Data” that it collects on the customers of the Websites that use Google Analytics and what it says it has the right to do with the data it collects from the Google Analytics tracked Websites.

“Customer Data” means the data concerning the characteristics and activities of visitors to your website that is collected through use of the UTM and then forwarded to the Servers and analyzed by the Processing Software. “Servers” means the servers controlled by Google (or its wholly owned subsidiaries) upon which the Processing Software and Customer Data are stored.

Information Rights. Google and its wholly owned subsidiaries may retain and use, subject to the terms of its Privacy Policy, information collected in Your use of the Service.

The referenced Google umbrella privacy policy which governs all Google actions leaves the Google door wide open for Google Analytics collected data “auditing, research and analysis,” by Google.

Google wants to “organize” all the world’s information for “safekeeping” on its servers throughout the world. Companies’ customer data, however, ought to indeed be treated as mission critical, and therefore as proprietary.

The best place for proprietary safekeeping is in-house, the second best is a secure, disinterested, neutral service provider.

The number one search engine and search advertising engine and contextual advertising engine and feed manager and soon display advertising engine…is not a neutral third-party service vendor. What’s more, Google competes directly against all of the “search engines and referral sources” that it tracks in Google Analytics.

Moral of the Google Analytics story? Declare Webmaster independence: Ditch it, now!

ALSO BEWARE: How Google Owns YOUR FeedBurner History and How Commtouch Wins in Google Postini Enterprise Battle and Google GrandCentral: Who Needs Wiretaps?

PLUS: FCC to Google: You’re NOT the Boss of Me!

CONTACT DONNA BOGATIN

 

July 30, 2007

Google Still Sicko: NO Health URL, But Michael Moore Healthcare Card

Michael Moore is REALLY making Google Health Sicko!

While Google’s Health Architect, Adam Bosworth, has been touring the country and blogging up a storm to pitch all his big consumerization of healthcare ideas, Michael Moore has actually released a medical product for America’s medical consumers.

Google Health URL is still but a lofty healthcare goal for Bosworth. Sicko Moore, though, is putting his healtcare ideas into real world action:

You now have the opportunity to print and carry your very own “‘SiCKO’ Health Care Card.” Playing the ‘SiCKO’ card has worked for a family in DeBary, Florida, whose daughter suffered profound hearing loss and was denied a cochlear implant. Her father sent a letter to Cigna asking, “has your CEO ever been in a film before?” Before he knew it, his daughter’s denial was overturned.

mm73007.jpg

Print the card and follow these simple guidelines:

  1. Carry the card in your wallet with your insurance card.
  2. If denied treatment, show your SiCKO card to your doctor/insurer.
  3. Ask your insurer if they’d like to be in Michael Moore’s next movie or DVD.
  4. Tell them that, if denied, you will seek coverage from your local media.

Google is facing healthcare competiton on many fronts. Read my Insider Chatter exclusive interview of Healthline CEO West Shell: Google Health at Risk: Healthline Medical Search Snags Power Partners, and Money.

PLUS THE REAL SCOOP ON WHAT ADAM BOSWORTH IS ARCHITECTING FOR GOOGLE HEALTH: Google Sicko Timeline: Attack, Retract, Pander

CONTACT DONNA BOGATIN

Filed under: Web 2.0 Start-Up, Google, Google Services, Google Health, Venture Capital, Healthline
Written by: Donna Bogatin @ 3:12 pm

 

If ‘We the Media’ Poaches Content, Who Pays for News Production?

Why did Rho Ventures lead a $10.6 million funding round on behalf of NowPublic? To “change the media landscape,” is the PR explanation.

The reality of NowPublic though is that it is exploiting the existing media landscape to its own advantage.

In touting the deal today, NowPublic founder and CEO Leonard Brody went out of his way to assert that not only is he not a proponent of “citizen journalism,” NowPublic itself is no citizen journalism effort.

REALLY? Then why does Brody extol the citizen journalism he says is taking place at NowPublic in his own press release!:

Brody: On a daily basis, NowPublic’s model of citizen journalism is increasingly being embraced by major media.

Not only does Brody contradict himself in spinning the NowPublic VC investment, NowPublic’s publicy stated ”news values” are not being upheld, as I analyzed earlier this morning in FLASH! NowPublic Digg Clone Preps Global ‘News’ Domination.

NowPublic’s interpretaion of “crowd powered media” is strikingly similar to Digg’s “user powered content” philosophy. NowPublic is actually functioning as a Digg like site, aggregating crowd-pleasing soft news stories taken from other Websites.

NowPublic is not being “embraced by major media,” it is iteself embracing the original content of major media, by piggybacking on the professional work done by professional news organizations, amazingly cost free to NowPublic!

If “smart money” is backing the regurgitation of the content of others as a smart media play, who will pay for the production of the news that is being poached?

I asked the same question at the beginning of the year, when Time magazine announced its online news “made simple,” The Ag; A recylcing of the news produced by others:

Now you can start your day by checking our news blog, The Ag, which smartly aggregates and summarizes the most important stories from daily newspapers and blogs around the world.

Time says  “The Ag is the work of Time’s Matthew Yeomans, an early-rising journalist based in Cardiff, Wales”:

Yeomans scours his bookmarks and RSS feeds every weekday morning and writes a digested version of the best stories from hundreds of the world’s great newspapers and blogs, giving you all the news you need to read without reading all the news.

Yeomans’ scouring at dawn conveniently provides the Times’ audience with the breaking news produced by the world’s great newspapers, without the inconvenience of having to visit the producing news organizations to read their original content, or view the ads that support such competitors’ news production.

In the “democratic” news tradition of the Web, Yeomans’ better versions of the best stories of others are sprinkled with new media’s online currency: links.

Typically, Yeomans’ “breaking news” stories are standalone “reports” created from the content of various (competing) news organizations. Yeoman attributes his source content, including links, while Time nevertheless underscores to its readers that there is no need to be “reading all the news” appropriated from those that paid to produce it.:

 

The BBC says,
Reuters quotes,
AP quoting,
CBS news reports,
According to CNN Asia,
According to the WSJ…

 

Time may be making shrewd Time-centric business decisions, but what if the producing news organizations Yeomans scours for his “news” follow suit? Ditto for the business model of not quite citizen journalism site NowPublic.

 

At the end of the new media, citizen journalism day, who will pay to produce the news that everyone seeks to aggregate without paying for? Will there continue to be news to aggregate? News may be a commodity, but valuable commodities cost dearly. 

ALSO: How Pegasus News Fuels Local Media Business Model for Fisher Communications: INTERVIEW

CONTACT DONNA BOGATIN

 

FLASH! NowPublic Digg Clone Preps Global ‘News’ Domination

This is Now Public: NowPublic, a seemingly “citizen journalism” network, is following in (not so) good Google and Facebook traditions of world domination hype.

While Google has laid claim to all the world’s information and Facebook believes it will be the world’s social graph, NowPublic is feeling giddy thanks to a new $10.6 million VC infusion and declaring its intention to be the biggest “news” agency in the world.:

Merrill Brown, chairman: This round of financing will enable NowPublic to further its goal of being the largest news network in the world with more people on the ground in the right places and at the right times to report the news.

Does it have a shot? NO! Why not? Because NowPublic is NOT acting predominately as a network for original news, in other words a “news agency.”

What IS a news agency? Encyclopedia Britannica: “organization that gathers, writes and distributes news from around a nation or the world to newspapers, periodicals, radio and television broadcasters, government agencies…”

NowPublic is operating in the exact oppostite fashion, however. NowPublic “contributors” are not generally posting original, primary-sourced “news”: NowPublic “news” stories appear to be predominately of the derivative blogging style ilk, merely “borrowed” cut and pastes of ”news” stories originally reported by real, professional news reporting organizations and/or other blogs.

Moreover, NowPublic’s public defintion of how it defines “news” is in contradiction with the “news” stories it actually hosts and promotes at NowPublic. The NowPublic website on its “news values”:

We have a very simple definition of news that allows our members to be assured that what they read is actually newsworthy: “News is new information on current events.” The news you post should be “news in this commonly accepted sense. It will be one of three types:

1) Original, relevant information about a current event that you have actually witnessesed, documented or reserached.

2) New information yo have collected, aranged and contextualized about a current event.

3) Commentary, advice or analysis directly related to a current event.

In reality, however, NowPublic is functioning as a Digg like site, aggregating crowd-pleasing soft news stories taken from other Websites.

np73007.JPG

The current NowPublic feature “news” story is about a YouTube video, taken verbatim from a story reported by Cebu Daily News and published at Inquirer.net:

Cebu Daily News First posted 05:34 PM 07/27/2007  CEBU, Philippines—A video of provincial inmates dancing to the tune of Michael Jackson’s 80s hit “Thriller” may end up in the Guinness Book of Records.

Capitol security consultant Byron Garcia yesterday said the video has a shot at taking the record for the most number of individuals dancing to “Thriller” at the same time and in the same location. He said he was informed by a Guinness Record title holder that the current record stands only at 65 dancers.

The NowPublic “crowd powered” version, dated July 29, 2007:

A video showing over 1500 prisoners of the Cebu Provincial Detention and Rehabilitation Center  in the Philippines performing to Michael Jackson’s smash hit Thriller has been viewed over 2,500,000 times on You Tube.

Capitol security consultant Byron Garcia yesterday said the video has a shot at taking the record for the most number of individuals dancing to “Thriller” at the same time and in the same location. He said he was informed by a Guinness Record title holder that the current record stands only at 65 dancers.

The NowPublic current lead story–a two-day old regurgitated ’story” about a sensational YouTube video–is not in the spirit of NowPublic’s own definition of what is “newsworthy.”

NowPublic touts it is the “largest news organization of its kind…a participatory news network that mobilizes an army of reporters to cover the events that define our world.”

What is NowPublic touting now though as “The Best Crowd Powered News” on its home page?

“No trick plays here”: What is it? A verbatim reprint of an Associated Press reported story published at Yahoo Sports.

“You can’t have a phone because you are DEAD”: What is it? A verbatim reprint of a story reported and published by Northhampton Chronicle.

“The lucky escape”: What is it? Apparently a real, honest to goodness “citizen journalist” news contribution; A photo of a jockey on a horse purportedly saying “get off the fucking racetrack” to someone.

“Mayor Gets Happy”: What is it? A verbatim reprint of a story reported and published by The Vancouver Observer.

NowPublic founder & CEO Leaonard Brody says his model of citizen journalism is “increasingly being embraced by major media.”

Really? It is mostly the other way around; NowPublic is embracing the original content of major media, by piggybacking on the professional work done by professional news organizations, amazingly cost free to NowPublic!

What about NowPublic Hurricane Katrina and Virginia Tech contributions, NowPublic will retort. What about them? Man on the street “eye-views” of one-off mass public blockbuster news events are now easily obtained by professional news organizations as well.

NowPublic does not have a defensible “breaking news” value proposition and its daily “news” operation follows in the not so glorious derivative tradtion of AOL’s Weblogs.

Traditional news organizations have much to fear from innovative upstart Web-based news sites; NowPublic is not one of them.

ALSO: If ‘We the Media’ Poaches Content, Who Pays for News Production? and How Pegasus News Fuels Local Media Business Model for Fisher Communications: INTERVIEW

CONTACT DONNA BOGATIN

 

Powered by WordPress | Copyright Donna Bogatin | Contact Donna