Insider Chatter by Donna Bogatin

July 1, 2007

Google’s Opinion: Medical Advertising Fuels Democracy

7107ga.jpgIs Google a $160 billion market-cap for-profit corporation or a democratic public serving organization?

Google does all in its power to have the public believe that it is driven by public interest, even though Google’s multi-billion dollars in annual revenues are derived solely from the sale of commercial advertising.

From the (in)famous Google mission statement to the way it sells its ads, Google is disingenuous in its purpose and its motivations.

Google’s latest communications shenanigans involve Google’s designs on the $2 trillion health care industry and its advertising, a drama playing put at the official Google blogs.

I wrote yesterday Google Health: Lambast Doctors, Sell Medical Ads, underscoring an inherent Google hypocricy at the core of Google’s vast medical ambitions.

The Google corporation today seeks to back pedal, offering a lowly account planner as Google scapegoat. BUT, Google plows ahead with its unhealthy Google medical plan to achieve U.S. health care powered by Google AND all the world’s health care advertising, sold by Google.

While the Google blogger disclaims Google’s role in her previous controversial anti-Michael Moore “Sicko” post at the official Google Health Advertising Blog, Google Health Architect Adam Bosworth nevertheless will undoubtedly continue to reinforce the mission of Google Health Advertising.

The Google Health Advertising Blog medical advertising pitch echoes the Bosworth team:

Healthcare consumers are moving online. But there’s more to the story than that. For instance, the Internet is the leading media source of health, medical, and prescription-drug information. In addition, the majority of consumers use a search engine prior to requesting a prescription drug from a doctor.

What is the real Google end-game in the life and death matter of the delivery of health care?

The Google fairy tale rise to Internet power is based upon a shrewd manipulation of public opinion, as much as on its search solution. Is Google’s coprorate mission really to benevolently “organize the world’s information and make it universally accessible and useful”?

NO. Google’s mission is to obtain control of every piece of content and data owned by organizations and individuals throughout the world in order to mine the content and data of others and sell high-priced advertising against it.

Can Sergey Brin and Larry Page really subscribe to an advertising is inherently evil philosophy?

From the moment Google, Inc. publicly unveiled its IPO plans, the search engines’s founding hackneyed slogans cum guiding principles were but quaint relics of the future muli-billionaire partners’ idealistic academic beginnings.

Now years, and billions, later, Google touts the same do-good reveries, while at the same time plotting its takeover of the world’s content, control of the world’s advertising budgets, ownership of cloud computing, manipulation of the world’s political systems, and refashioning of the world’s health care, in Google’s image.

Amazingly, the world overwhelmingly continues to cheer Mountain View on it its decidely self-serving corporate initiatives.

In attempting to make its Google Health Advertising corporate sanctioned public messages more politically correct, Google nevertheless reaffirms the real mission fueling the $160 billion market cap corporation:

Advertising is a very democratic and effective way to participate in a public dialogue.

Google advertising, that is.

ALSO: Why Google Health IS Sick (o): $2 trillion Medical Target

CONTACT DONNA BOGATIN

 

4 Comments »

  1. […] ALSO: Google’s Opinion: Medical Advertising Fuels Democracy and Google Masters Art of Influence Peddling […]

    Pingback by Insider Chatter by Donna Bogatin » Google Health: Lambast Doctors, Sell Medical Ads — July 1, 2007 @ 12:59 pm

  2. […] UPDATE: Google’s Opinion: Medical Advertising Fuels Democracy […]

    Pingback by Insider Chatter by Donna Bogatin » Google Bombs @ Google Blogs: Money and Marketing Driven — July 1, 2007 @ 1:09 pm

  3. […] Google’s Opinion: Medical Advertising Fuels Democracy  […]

    Pingback by Insider Chatter by Donna Bogatin » Why Google Health IS Sick (o): $2 trillion Medical Target — July 2, 2007 @ 10:05 am

  4. […] Google’s Opinion: Medical Advertising Fuels Democracy […]

    Pingback by Insider Chatter by Donna Bogatin » Google’s Medical Problem: Where is Adam Bosworth, Google Health Architect? — July 3, 2007 @ 5:31 am

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