Insider Chatter by Donna Bogatin

Who says Internet radio is in a shambles? NOT Jennifer Lane, an Internet radio veteran and president of Katz Net Radio Sales.

I heard her make the case yesterday in New York City for why online radio is poised to exploit the “exploding digital media world” despite the current uncertainties regarding imending changes in royalty payment requirements for the use of music over the Internet.

Participating in a NYMIEG panel on the “Future of Radio,’ Lane underscored Katz’ belief that the estimated 70 million strong monthly Internet radio audience offers unique advertising opportunities for marketers:

Millions of Americans listen to Internet radio every day. Because they are listening at their computers, they can instantly react to an advertising message and get more information or make a purchase online.

Katz Net Radio Sales Commercial Internet Radio Network represents the largest network of independent Internet radio stations available to advertisers today (1000 plus, both braodcast and Internet-only stations); Stations offered stream over 15 million hours of listening per month to about 5 million unique listeners. The Katz Net Radio Sales network is built on a digital platform that designed for a high degree of accountability: Inegrated audience tracking, order placement, reporting and invoicing.

Katz Net Radio Sales sells advertising across its digital network of Internet station affiliates and says it provides “exact audience data measurement and impression measurement for every campaign.” Lane indicated CPMs in the $4-$9 range.

Joel Smernoff, President of Paltalk, also is bullish on Intertnet radio. Paltalk claims to be “the world’s largest live video chat community,” boasting 4 million plus members.

Prior to Paltalk, Smernoff helped create one of AOL’s first brand extensions, AOL for Small Business. At Paltlalk, Smernoff is evangelizing for Internet radio to embrace “social casting” via two-way in-chat room dialogues.

More than 12% of American adults are estimated to listen to Internet radio. Joel Smernoff of Paltalk and Jennifer Lane of Latz Net radio Sales are but two of the industry’s innovators seeking to further develop radio online.

ALSO: Bid4Spots CEO on eBay Radio Ad Sales Deal PLUS: Why Google MUST Buy Facebook: Universal Search Envy

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