Insider Chatter by Donna Bogatin

Is social nirvana but a universal digiital identlty away as the Marc Canters and Dave Winers of the world suggest? Would an all-knowing UBER online network of social networks really be a good thing?

We already have a universal offline identifier–social security number–which is exploited for identity theft, online!

In any event, despite recent blogosphere rain on Facebook’s royal parade, the Mark Zuckerberg production is STILlL the tech-savvy in-house favorite.

For example, LinkedIn’s 323% rise in traffic year over year is (not so) cheered by a “But is it enough?” deflator given that Facebook Is “the social networking destination of choice,” as Duncan (TechCrunch) Riley confirms for us.

The bottom TechCrunch line? LinkedIn may be on a business networking roll now, but “irrelevancy” is around the corner because, as every serious person must know, “nearly everyone who takes their social networking seriously” is on Facebook.

REALLY? comScore did not break out demographics for “serious social networkers” in its recent Facebook traffic report.

What’s more, Facebook traffic “only” rose 89% year over year, compared to the 323% rise for LinkedIn. The Facebook traffic bump, of course, stems from the site changing its business model from youth only to any old email holder. Nevertheless, a typical blogosphere reaction to Facebook’s good traffic fortune was “crazy” for Facebook.

Not so crazy for LinkedIn? Crazy NOT to be.

Facebook on the appeal of its prized “trendy youth” audience:

Young adults are the primary trend drivers in our society. Marketing to young adults on their own terms is critical for success. Facebook offers relevant and integrated advertising opportunities to engage the tech-savvy youth audience. We can help you develop the ideal Facebook advertising solution that reaches an active audience of youth trend-setters and influencers.

LinkedIn on reaching business decision makers on the Web via its “Premium Audience”:

KEY DECISION MAKERS

12,000,000+ Professionals
500,000+ Senior Executives
Executives from 498 Fortune 500 companies
65,000 new Professionals every week
Average Household Income: $130,000+
Average experience level: 15 yrs

Bottom LinkedIn line: The tech blogosphere may be doing all its poking and twittering outside of LinkedIn. BUT that is a good thing!

Professional networking of Fortune 500 six figure experienced professionals is not made of pokes and twits, and THAT is why LinkedIn TRUMPS Facebook AND Twitter.

ALSO: Facebook Fantasies: Valleywag vs. Henry Blodget

CONTACT DONNA BOGATIN