Insider Chatter by Donna Bogatin

Google’s pending $3.1 billion DoubleClick acquisition is being challenged at the Federal Trade Commission by privacy advocacy groups because the merger will dramatically increase Google’s already inordinate ability to “record, analyze, track and profile” the activiites of Internet users.

BUT, imagine the user recording, analyzing and tracking bonanza Google would reap in a merger with Facebook! Google IS eyeing not only Mark Zuckerberg’s Facebook, but the hundreds of millions of Facebooker interactions taking place on the Zuckerberg platform.

In Hello Facebook, Goodbye Privacy: Zuckerberg ‘Social Graph’ NO Safe Haven I debunk the latest Facebook PR privacy spiel, underscoring how Facebook happily seeks to “rewrite” one hundred years of legal thinking on the sanctity of “total” privacy.

Facebook claims its “average” user has access to “only one in 200″ of Facebookers. Nevertheless, Facebook has been dogged recently by a series of leakages of the personal information and private activities of Facebookers, disclaimed by Facebook as but “glitches” in Facebook’s “search architecture.”

NOT very reassuring, especially in light of Facebook’s recent public claims of being the “most used people search engine on the Web.”

Facebook’s not so veiled search jab at the number one search enginge apparently got Google’s attention.

In Why Google MUST Buy Facebook: Universal Search Envy I analyze how Google is not only keen on Facebook BUT decrying that the “lots and lots” of content and Web pages that millions of Facebookers are generating is NOT within Google’s search grasp, yet.

What would happen if/when Google gets its spidery hands on all the juicy poking going on at Facebook? MySpace and Friendster profiles already power Google Base AND Facebookers may already be wary of the not so privacy friendly prospective consequences of a Google Facebook hookup.

Google search is being queried for suggestions on how to “permanently delete Facebook account.”

Zuckerberg & company may assert NOW that “there will not be a setting on Facebook that says this profile is available to everyone on Facebook and the Internet.” Google billions, however, are known to spur “rewriting” of supposedly core operating philosophies.

After all, YouTube kings Chad & Steve asserted that the YouTube “community” will not be “messed-up” by advertising, before $173 billion market cap online advertising king Google took over, that is.

ALSO: How Commtouch Wins in Google Postini Enterprise Battle and Google AdSense NOT Powering Newspapers, or Radio

CONTACT DONNA BOGATIN