Insider Chatter by Donna Bogatin

July 30, 2007

Google Still Sicko: NO Health URL, But Michael Moore Healthcare Card

Michael Moore is REALLY making Google Health Sicko!

While Google’s Health Architect, Adam Bosworth, has been touring the country and blogging up a storm to pitch all his big consumerization of healthcare ideas, Michael Moore has actually released a medical product for America’s medical consumers.

Google Health URL is still but a lofty healthcare goal for Bosworth. Sicko Moore, though, is putting his healtcare ideas into real world action:

You now have the opportunity to print and carry your very own “‘SiCKO’ Health Care Card.” Playing the ‘SiCKO’ card has worked for a family in DeBary, Florida, whose daughter suffered profound hearing loss and was denied a cochlear implant. Her father sent a letter to Cigna asking, “has your CEO ever been in a film before?” Before he knew it, his daughter’s denial was overturned.

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Print the card and follow these simple guidelines:

  1. Carry the card in your wallet with your insurance card.
  2. If denied treatment, show your SiCKO card to your doctor/insurer.
  3. Ask your insurer if they’d like to be in Michael Moore’s next movie or DVD.
  4. Tell them that, if denied, you will seek coverage from your local media.

Google is facing healthcare competiton on many fronts. Read my Insider Chatter exclusive interview of Healthline CEO West Shell: Google Health at Risk: Healthline Medical Search Snags Power Partners, and Money.

PLUS THE REAL SCOOP ON WHAT ADAM BOSWORTH IS ARCHITECTING FOR GOOGLE HEALTH: Google Sicko Timeline: Attack, Retract, Pander

CONTACT DONNA BOGATIN

Filed under: Web 2.0 Start-Up, Google, Google Services, Google Health, Venture Capital, Healthline
Written by: Donna Bogatin @ 3:12 pm

 

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