Qmecom Mass Personalized Video Ad Platform: Yahoo SmartAds, Digitas Beware
Is it an ad, ad, ad, ad world? Video advertising platforms are hot. Australian Qmecom has a uniquely customizable one and is bringing it to the U.S., big time.
Watch out Yahoo SmartAds AND Publicis Digitas.
Publicis is building out Digitas Greater China to bloster its Prodigious digital production resources. Prodigious needs low-cost labor to support manual production of thousands of iterations of ad units. HOW OLD AD SCHOOL!
After all, isn’t it a tad incongruous that a global ad firm aiming to take the lead in digital advertising views online advertisng as a manufacturing outsourcing problem?
Qmecom sees customized advertising differently, very differently. Qmecom offers a mass personalized ad platform, an automated, technology-driven one. What’s more, the Qmecom vision is to rapidly enable hundreds of thousands of different versions of targeted ads, not merely the 4000 iterations that David Kenny, Digitas CEO “estimates” that “some” U.S. companies are running for individual brands.
I spoke with David Crothers, Qmecom CEO and David Cannington, the man heading Qmecom’s impending U.S. sales charge, to learn more about how the Qmecom solution differs from the Yahoo SmartAds initiative and Publicis’ Digitas’ strategy.
The Qmecom technology solution “enables local talent to create thousands of ads on the fly cost effectively today,” Cannington told me. Up to 500,000 different iterations, Qmecom boasts.
The Qmecom offering beats Yahoo’s Smart Ads because it is available for deployment Internet wide, Crothers indicated. The entire Web ecosystem can benefit from the Qmecom mass persoanlized video ad platform, Cannington believes: online community and media owners, marketing service providers, corporate marketers, telcos, online directory owners…
Qmecom is an Australia-based, VC backed advertising technology firm. Following a three year ramp-up in Australia, Qmecom is now poised to garner a multi-million dollar Series A financing to fund a business development expansion in the U.S.; Qmecon will be opening sales offices in both Silicon Valley, and Alley.
The Qmecom value proposition:
The days of ‘one-size-fits-all’ advertising are numbered. Smart marketing people are moving away from the mass approach and are exploring the power of individual marketing where engagement, through knowledge of each individual customer, is the key to success.
With Qmecom’s patent protected technology, the power to turn one key communication into millions of personalised communications is at your fingertips.
Coming soon to a Web screen near you, a flash ad made for you, so says Qmecom.
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