Insider Chatter by Donna Bogatin

August 21, 2007

Zuckerberg Message: Facebook Resistance Futile, Billions of Stubborn Email Accounts Targeted

As Mark Zuckerberg’s “exculsivity” value proposition gets more tenuous, so does his privacy pledge, all in support of a Facebook worldwide manifest social graph destiny.

While the blogosphere applauds Facebook for “opening up, a little,” by enabling Facebookers to email those “stubborn” non-Facebookers directly from within Facebook, the privacy impact on those thoughtful (not stubborn) non Facebookers who risk becoming drive-by Facebookers, is lost in the social graph sauce.

Zuckerberg and company are proving themselves to be as shrewd as Google, enveloping their Internet domination plans and privacy quagmire in crowd pleasing Facebook speak.

“Facebook Messaging just got better…” Facebook announces. YES, for Facebook, and its multi-billion dollar IPO plans; BUT not for the billions of email accounts that are NOT on Facebook, by design!

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Facebook: Now, when you’re writing messages, you can send the message to people on Facebook, and to people not on Facebook.

Now you can enter a friend’s email address into the To: line when you send a message or share an album, and Facebook will email them the message. Your friends will be able to reply without signing up, and they will be able to see content you share with them. Keep in mind that all rules of privacy still apply; some Facebook content that you share (photos, groups, notes, etc.) won’t be visible to your friend. Facebook will add any email addresses that you message to your “friend selector”, so you don’t have to remember everyone’s email address all the time.

“All rules of privacy apply”? HARDLY! Not for the non Facebookers, whose privacy is INVADED, by Facebook.

The privacy of non-Facebooker friends’ email addresses, accounts and messages are being violated, big time, under the “new and improved” Facebook Messaging.

Despite the tech blogosphere’s love affair with Facebook, the Zuckerberg production is NOT a mainstream one. Tens of millions of people are NOT on Facebook because they do NOT want to be, privacy often a concern.

NOW, non-Facebookers’ actions are subject to being tracked and archived by the Facebook “social graph” as well, if the non-Facebooker happens to be emailed by a Facebooker from within Facebook. Facebook is gaining access to non Facebookers’ private email addresses AND personal, private email message replies.

Facebook has sent a MESSAGING message all right: Zuckerberg resistance is futiile! Be “stubborn,” if you like, the social graph will STILL have your email address!

ALSO: Facebook a Time Waster? Jeff Pulver STILL LinkedIn! and Google Helps Zoho AND StarOffice Fight Microsoft Office

CONTACT DONNA BOGATIN

Filed under: Ethics, Facebook, Social Media, Social Networks, Privacy, Security
Written by: Donna Bogatin @ 8:45 am

 

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