Dave Morin: The Matt Cutts of Facebook
Does Facebook want to be the next Google? Mark Zuckerberg already claims to run the number one people search engine.
Dave Morin, Facebook senior platform developer, is now taking a page from the infamous Matt Cutts, Google’s Webspam fighter. Just as the world’s Webmasters brace for Cutts’ pronouncements at his blog of dos and don’ts impacting Google’s almighty PageRank, the world’s Facebook App developers shuddder when Morin posts Facebook Developer dos and don’ts for the almighty Facebook Platform.
Morin’s good cop, bad cop routine for “good apps,” bad apps: We’re focused on making “a better experience for both developers and users.”
In other words, Facebook Applications will be prohibited going forward from: 1) displaying profile content that the user isn’t aware of, and 2) email functionality within notifications.
Facebook is also “shifting” how Facebook Applications interact with the directory, invitation tool and news feeds.
Morin says Facebook wants to promote “good apps,” so that “the applications that achieve the most growth and usage are the ones that are the highest quality and add the most utility to users’ lives,” regardless of the individual (mis)fortunes of Facebook Developers.
Cutts always says Google “does what we think is best to maintain the relevance of our search results, and that includes taking action” against Websites, regardless of the individual (mis)fortunes of Webmasters.
At the end of the Google day, Google rules, for the good of Google shareholders AND Facebook rules for the good of Mark Zuckerberg and company.
Want in on “free” Google and Facebook love, play by their rules.
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