Insider Chatter by Donna Bogatin

September 6, 2007

Hey iPhone ‘Early Adopters’: NO Google Fight in the Real Apple World

Who loves to pick an iPhone fight?

Barry Schwartz over at Search Engine Land is as giddy as a bully in a school yard egging on “a fight” between Nokia and Apple, cheering “it just rocks” that they are”trading blows over iPhone price cut.”

Don’t worry, though, Schwartz himself is not holding a grudge that he got ’screwed,’ along with all the other ”early adopters,” by Steve Jobs’ shrewd iPhone pricing tactics: “I’ll get over it, I guess its fair,” Schwartz begrudgingly accepts.

What is really going on in Google land, though? Could the big bad AdWords brawl “exposed” by TechCrunch and applauded by SearchEngineLand really be the smackdown it is made out to be?

Maybe in “early adopter” land, as the early adopters are the ones making all the fuss.

BUT, how many Google searches might the TechCrunch crew have done before they found one that was ripe for an “angry iPhone users” headliner?

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For my first Google search I used the typical–i.e., NOT ‘early adopter’–keyword search: “iPhone,” simple as that! Result? BORING! No Nokia marketing attack! No Apple vs. Nokia smackdown!

A Google search for ”iPhone price drop” is undoubtedly NOT a mainstream one, as a search for iPhone is.

Is a Nokia — Apple AdWords duel a specifically blogosphere targeted one then? Perhaps we will see those headlines tomorrow.

FOR NOW: Chill Out iPhone Dudes! $3 is a SMALL Price to Pay for Apple Glory

PLUS: BOYCOTT: Sweet Apple Revenge! Got Screwed? Return the iPod Favor

CONTACT DONNA BOGATIN

Filed under: Online Advertising, Google, Blogosphere, Blogs, Marketing, AdWords, Apple, iPhone, TechCrunch, Wireless, Mobile
Written by: Donna Bogatin @ 3:39 pm

 

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