GOOGLE ALERT: Overlay Text Ads for AdSense Video Network
GOOGLE INNOVATION ALERT!
Google sponsored a triple play at the IAB’s MIXX conference in New York city yesterday and seized the oppportunity to tout a pilot for “Google AdWords Overlay Text Ads.”
Three Google “product managers” shared the stage to present the Google world vision of “Where we are, where we’re going,” aka Innovations in Ad Formats:
1) Google Gadget Ads, announced last week
2) YouTube video overlay ads, announced last month
3) Google AdWords Overlay Text Ads, NOW IN PILOT, so said the Google trio!
The Google tease for its MIXX sponsored sales pitch was:
Display ads, text, video…and much more yet to come. Join product managers from Google for a discusion of online advertising now, what it will look like in the near future and what Website publishers and advertisers can do to get on board.
What CAN advertisers do to get on board the Google multi billion dollar advertising train? Buy Google Gadget Ads, buy YouTube video overlay ads AND test Google AdWords “Overlay Text Ads.”
What are the Google overlay text ads in pilot?:
Overlay text ads are text ads that run on videos that are part of the Google content network.
NOT sexy sounding enough? DON’T WORRY! Google promises to jazz things up with lots of viral social media sharing goodness: related video options, RSS tickers…
It will undoubtedly be BIG, as the product demo shown yesterday via a live Googlepages account no longer is available for the viewing.
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