Live Search: Microsoft Spoils Google Birthday Party!
Google invites the world to celebrate its ninth birhtday today. Microsoft apparently wasn’t invited to share in the Googley cake, however.
Indeed, Microsoft hopes to rain on the number one Search Engine’s birthday parade: new and improved Live Search debuts.
Satya Nadella, corporate vice president of the Search and Advertising Platform Group at Microsoft:
With this update to Live Search, our engineering focus is on the areas that matter most to our 185 million consumers who use our service every month. We have made dramatic progress in delivering a better search experience to our customers. We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time.
Microsoft aims to deliver “richer and deeper” search results with the ultimate goal of taking search share from Google.
Microsoft may be spoiling Google’s birthday party today, but it arrives very late to the serious search party. As of last month, Microsoft remained solidly in number three position, dwarfed by Google search, and handily bested by Yahoo, according to comScore reports of U.S. core search rankings:
Google provided 57% of U.S. searches, Yahoo 23% and Microsoft 11%.
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