Lookery: Facebook Targets Google AdSense Clone
Will Facebook soon rent out its demographic statistics to other sites, meaning what happens on Facebook won’t stay on Facebook for long, as interested party Scott Rafer told Fortune he suspects?
The CEO of Lookery told Wired that he believes Facebook has long-term ambitions to be a broad, Google-style advertising network on sites outside its own, trumping Google with the ability to precisely target ads to individual profiles.
Rafer has apparently briefed both Wired and Fortune on his hope to beat Facebook at its own game. Andrew Chen, Mohr Davidow Ventures, also weighed in, with both Fortune and Wired.
In announcing what he deems to be Facebook’s plan to be the next Google, Rafer declares “we need to get in the game too.”
Rafer’s “game,” launching next month: “Lookery on the Web” to rent out data gathered from smaller social networks and market it to developers and other companies.
There appears to be another game in the works, a tease by the media one. Rafer nevertheless assures his “existing publishers” that he will let them in on the game plan next week.
Rafer says he wants to give “all the smaller social networks a place to gang up and have their own ad network.”
Is Lookery ganging up on Facebook? How will Chris Kelly, Facebook Privacy Officer, respond to Rafer’s claim regarding user data: “what happens on Facebook won’t stay on Facebook for long.”
Perhaps Lookery won’t be staying on Facebook for long!
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