The Real Madison Ave: Before (and after) Google
YAY! Google shock and awe! 40% online ad share! BUT, in good old Yiddish vernacular: NU?
In other english words, despite the current infatuation for all things Google SEARCH, Eric Schmidt and team will NOT be taking over Madison Avenue any time soon!
What’s more, while the new TechCrunch duo of Arrington and Schonfeld may bow to the Googleplex Gods, heralding the supposedly all mighty Google as both the big bad “barabrian” chomping at Microsoft’s supreme software gate and the online “gorilla” en route to supreme Web advertising domination, Google is NOT making hay in the enterprise OR on Madison Avenue, as I have been analyzing and documenting here at Insider Chatter.
Will a regulatory OK on the DoubleClick deal make any difference? Yes, NEGATIVELY!
The gatekeepers of the world’s big brand advertising budgets are fed up with the brash Google, as I report in: Madison Ave to Google: Stop Wasting Our Time.
To make matters worse, Google’s top Madison Avenue brass–Eileen Naughton–took advantage of her OMMA keynote last week to come out swinging against the media world, in the ad sales capital of the world, Manhattan, as I report in Advertising Cat Fight? Google’s Media Chief Gets Defensive
Is THAT any Googley way to try and woo Madison Avenue business?
As I oft underscore, Google is stubbornly 99% AdWords pure.
AND, what kind of Microsoft killer barabarian would GIVE AWAY the keys to the Web Office castle? SEE: Google Chokes with Postini: Billion Dollar Office Apps Giveaway.
Just as Google will not rule Madison Avenue in the future, Google is no where to be found in adverising’s storied past, as the must see AMC show attests to, MAD MEN:
In 1960, advertising agencies were an all-powerful influence on the masses. Personal and professional manipulation and sexual exploits defined the workplace and closed the deals. The high profile Sterling Cooper Advertising Agency created advertising campaigns – from cigarettes to political candidates — better than anyone. It was a time of great ferment. Women had barely begun to come into their own.
The series depicts the sexual exploits and social mores of this most innovative yet ruthless profession, while taking an unflinching look at the ad-men who shaped the hopes and dreams of Americans on a daily basis.
The series revolves around the conflicted world of Don Draper (Hamm), the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960 traditional family values.
Thursdays, 10 pm, Madison Avenue time!
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