Techmeme vs. Facebook: Scoble Wants Quality Over Quantity?
Robert Scoble on the virtues of a Techmeme fueled (mini) traffic boost: “I don’t want a big audience, I want a smart audience. If I wanted a big audience, I’d go write a Paris Hilton blog.”
OR WAGE A FACEBOOK FRIENDS MAX-OUT CAMPAIGN?
The Scobleizer’s argument for quality over quantity re TechMeme does not quite jibe with his more is better Twitter + Facebook = Scoble 10,900 (4 seconds per friend) track record, and counting.
A principal difference is a directional one. Facebook and Twitter are often being used by Scoble as ”push” media platforms, while Techmeme runs the opposite way, pulling people into the Scobleizer.
Scoble is keen on building up his touch points at Facebook and Twitter to build-out and support his own distribution network. After all, “Robert Scoble is media” we learned over the summer. As such, Scoble can proactively use Facebook and Twitter to implement his own media strategy, and drive it.
The Techmeme “effect,” on the other hand is a passive, reactive one. After all, Scoble, as all other writers, theoretically have no control whatsoever about how, when or why their writings may or may not be “in” Techmeme.
Nevertheless, if Scoble is evaluating incoming traffic to his blog more in terms of who is visiting rather than how many visit, it is surprising that he has solicited for anyone and everyone to be his friend and follower.
If quality trumps quantity at Techmeme for Scoble, it stands to reason that the same ought to apply for him at Facebook and Twitter.
Will we soon see the Scobleizer “prune” his Facebook and Twitter “friends, fans and enemies”?
PS: Insider Chatter is proudly a “real blog”!