AdWords is Safe! Facebook Flyers NO Google Killer
The latest greatest Mark Zuckerberg creation? Facebook Flyers, the little ad platform that could!
Recently given the $5 personal stamp of approval by Forrester Research’s Charlene Li at the unofficial Facebook conference, Valleywag’s Owen Thomas now “strips” Facebook’s Flyers to uncover their true nature: A Google Killer App!
The “scoop”?
Like Google’s AdWords, Facebook Flyers Pro charges per click,,,and lets advertisers target by…are you listening, Google—keywords!!!!
YAY! Clicks & Keywords, an unstoppable Google killer then? NO!
“What’s in a name? That which we call a rose by any other name would smell as sweet.” Yes William, BUT: “I know keywords, keywords are a friend of mine, Facebook Flyers keywords ARE NO Google AdWords keywords”? (credit, Lloyd Bensten)
WHY is Facebook NO Google?
GOOG lesson 101: Google ads are part and parcel of Google SERPs! Google ads are only provided to searchers actively looking for the products and services hawked by its “targeted, measurable” AdWords text ads! In other words, Google ads are a service that Google searchers rely on to fulfill their information needs. In the mighty words of all mighty Google, Google advertisiing “enhances the experience” of users.
Mark Zuckerberg lesson 101: Facebook Flyers are part and parcel of Facebook “social graph,”; i.e., they intrude upon Facebookers when they are trying to have their serious fun–Super Poke, What’s Your Stripper Name, Food Fight.
In the simplest terms, Facebook Flyers “target people” in their hghly personal space while Google AdWords fulfill people’s needs in their anonymous information space. In the world of Facebookers, Flyers are undoubtedly to be avoided AND the more “personal” they get, the more “creepy” they are likley to be deemed, i.e., how dare you “target” Suzie’s love for pet mice!
In the age of Google and for the legions of happy Googlers, however, Larry & Sergey are helpfully helping “organize the world” to make it a better place for all the world’s searchers, at Google.
What is Mark Zuckerberg promising for marketers’ $5? “Localized awareness” Hey, you get what you pay for!
PS: AdSense is also NO AdWords, AND Facebook Flyers are NO AdSense. Facebook can take solace, though, in the old number two Avis adage: WE TRY HARDER!
SEE :Facebook, the Web’s State Fair vs. LinkedIn, the Chamber of Commerce and Facebook Cold Shower: Zuckerberg NOT Killing Anything, 2% Internet Share
PLUS: Click Forensics CEO: Click Fraud Hits 28% for Google AdSense, Yahoo Publisher Network and Google Nielsen TV Ads STILL Blurry: NOT AdWords for Television