Attributor Launch Blasts AdSense Pirating: Google Beware
Attributor changes its status today, and its attitude.
A stealth-mode startup in May, co-founder and CEO Jim Brock told me the $10 million VC backed “online content originality” play was determined to provide “visibility” on the Web’s copyright content DNA. As Attributor unveils its Web-wide content monitoring and analysis platform to the public today, Rich Pearson, of the Attributor Biz Dev team, described to me how publishers of copyright material may soon be fighting for their rights, for links.
In pitching its services to Web content creators, Attributor rallies around the Web’s economy, the link-based one, reiterating the Web’s question du jour: “How can I get links that drive traffic and help my rank in seach engines?”
Attributor promises, “with just a dew clicks, you can answer questions like”:
Who is putting ads on my content, and can I share in the profit?
How can I get more links to my site when my content shows up on other sites and social networks?
Which of my articles or images are being used most?
And which of them create the most links and clicks to my site?
Attributor monitors the Internet for copies of orignal publisher content, scanning billions of Web sites, blogs and social networks so publishers can “learn how and where their content moves across the Internet.”
The Attributor value proposition: “At any time, view your dashboard to see who is copying your content.” Once the offending copied content is identified, Attributor is ready to launch automated, remedial link policing campaigns:
INCREASE TRAFFIC TO YOUR SITE BY ADDING LINKS TO YOUR SITE
Links are part of the attribution you are entitled to from sites that copy your content. Here’s how we help build links to your site: First, we identify all pages copying your content but don’t link back to your original. Next, we automate the request process so you can send Link Requests to all sites that fail to link to you. The end result? More traffic to your site through the links that you secure plus improved rankings with the top search engines.
If Attributor’s link carrot approach doesn’t work, escalation to a DMCA stick is but one click away: Web sites, AND Google, beware:
Occasionally, a site copying your content refuses to add a link back to your site. Or you may not want your orignal content to appear anywhere other than on your site. You can use Attributor to send DMCA takedown notices to unauthorized sites, the companies hosting their content as well as the search engines and ad networks.
Attributor CEO Brock is firm:
Search engines should not link to pirated content.
Advertising networks should not profit from infringing content.
In fact, Attrinbutor has fighting words for Google, the proud owner/operator of both the number one search engine AND the number one online ad network: GOOGLE IS UNACCEPTABLE TO PUBLISHERS!
BUT is Google really in a “prisoners dilemma”? Quarter by quarter, does GOOG not reach for the clouds, along with CEO Eric Schmidt. Google is NOT fretting about whether it should “monetize or monitor,” but plotting about how to monetize MORE and monitor LESS!
Is there really any reason for Google to change its DMCA umbrella ways now? After all, how strong is a “Google is unaceptable to publishers” argument, if the very same publishers nevertheless worship the all mighty Google SEO/SERP/LINK Gods?
UPDATE: Tom Curley AP Crusade: Google AdSense Lawsuit Near? Thanks to Attributor
READ MORE: Associated Press: Smart, or NOT, with Google, Yahoo Deals and Google’s Gadget Ploy: The Web, Owned by GOOG
PLUS: Google To World: Give YouTube Your Videos, NOW! and NBC’s Defense Against YouTube IP Abuse? Carrot, NOT Stick: OMMA Report and NBC Still Booming on YouTube: Google Lawsuit Next?