Local is Global: $134 billion in Yellow Pages, Classifieds and Internet Advertising, ILM REPORT
Why did the Kelsey Group CEO and Vice President take to the international roads together on a whirlwind global tour? Because local is global, to the tune of $134 billion in Yellow Pages, Classifieds and Internet advertising by 2011, according to Kelsey forecasts.
CEO Neal Polachek and VP Matt Booth made on-site visits to local media executives in Europe and Asia to get first hand takes on the challenges and opportunities of local abroad.
Conclusion? Local is a universal language. In other words, all local strategists ask themselves:
What is Google doing in local?
Is Yahoo back on track?
Are portals friends or foes?
Can Yellow Pages and Classifieds successfully integrate?
What are best practices for verticalizing and localizing?
Is mobile for real now?
WELL? We will gain local insights over the three day Kelsey Interactive Local Media conference underway in Los Angeles.
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Google Beware: Facebook Takes Local Advertising Gloves Off, ILM REPORT and
Local Advertising Online: SMEs Hold the Billion Dollar Keys, ILM ANALYSIS and
Google Apps & Maps: Enterprise and Local Business STILL Missing and
The Future of Local IS (Google) Search: ILM REPORT and
Jason Calacanis: ‘I Am Wrong About Local Too,” ILM REPORT
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