Insider Chatter by Donna Bogatin

December 6, 2007

Dear Facebook, Beacon Tracking STILL Evil: Will Zuckerberg Partners Repent?

While the media world applauds Mark Zuckerberg for supposedly fessing up to his user privacy ‘mistakes,’ Michael TechCrunch Arrington applauds Facebook for making his world better.

Arrington REALLY wants the world to know how happy he is with Facebook, leading a post on the Facebook messaging system:

“Dear Facebook: Thank you, thank you, thank you.”

What’s the big deal? Arrington:

In August Facebook opened up their messaging system to allow people to add normal email addresses. I wrote a post praising the change, but I specifically asked for more.

Thankfully, Arrington has gotten his wish!:

Suddenly, Facebook messages are actually forwarded to my outside email address.

This is great. It’s frickin wonderful, even.

Oddly, Arrington’s over the top joy over Facebook’s “messaging,” ignores the message Zuckerberg himself sent to the world yesterday about the messages BEACON WILL CONTINUE TO BE SENDING FACEBOOK ABOUT FACEBOOK USERS.

While the media world scrambled to thank Zuckerberg yesterday for apologizing for his flawed social graph, I broke the Facebook news that Zuckerberg was STILL NOT doing the right PRIVACY thing. As is the tradition here at Insider Chatter, I dissected Facebook’s written proclamations and warned that all is NOT WELL in the Beacon world because Beacon lives on, big time.

SEE: Facebook is ‘Sorry’? Savvy Users Will Forget, NOT Forgive, Mark Zuckerberg

I underscored yesterday the single, most important Facebook “money” line of Zuckerberg’s purported change of privacy heart:

If you select that you don’t want to share some Beacon actions or if you turn off Beacon, then Facebook won’t store those actions even when partners send them to Facebook.

As I pointed out upon reading Zuckerberg’s disingenuous missive yesterday, Facebook “social graph” PR speak continues to reign Facebook supreme, and Beacon does as well.

BOTTOM PRIVACY LINE? THE BEACON BALL IS IN THE FACEBOOK PARTNERS’ COURT NOW!

Zuckerberg proudly hails dozens of Beacon partners: eBay, New York Times, IAC, CBS…

Every Facebook user is at risk when they use a Facebook Beacon partner because, in the word’s of Mark Zuckerberg, Facebook Beacon partners will continue to send Beacon actions to Facebook.

Opt-in, opt-out? Regardless, the Zuckerberg so-called apology reasserts Facebook Beacon will continue to track and record Facebook user actions at third-party Web sites, and will CONTINUE TO SEND BEACON ACTIONS TO FACEBOOK!

FACEBOOK BEACON PARTNERS ARE COCONSPIRATORS IN MARK ZUCKERBERG’S WHO NEEDS PRIVACY BUSINESS MODEL.

WILL BEACON PARTNERS REPENT? REAL FACEBOOK USER PRIVACY REQUIRES BEACON PARTNERS TO CEASE TRACKING USERS ON BEHALF OF FACEBOOK.

WHY WILL FACEBOOK NEVER REALLY CHANGE ITS PRIVACY INTRUSION WAYS? GET THE SCOOP HERE, AT INSIDER CHATTER: Beacon Privacy Solution: STOP USING FACEBOOK!

MORE:  Facebook: Harvard Dropout Tricks NYT? Zuckerberg is Coca-Cola Scapegoat and Facebook: Bloggers Kick Zuckerberg Off Throne, What Were They ‘Smoking’?” and MoveOn’s Facebook Crusade: eBay, IAC, CBS, NYTimes Get Beacon Privacy Pass and Zuckerberg Flash: Facebook FREE VPN Is Advertising Supported and MoveOn.org Facebook Petition: What 501(c)(4) Civic Action?

ALSO: Google Beware: Facebook Takes Local Advertising Gloves Off, ILM REPORT and Deal Maker on LinkedIn: ‘What Do I Do With It?’ and Loic Le Meur Seesmic Formula? NO (Big) Idea, NO (Marketing) Plan, NO (Revenue) Model and Henry Blodget Slams eBay’s Whitman: Yahoo’s Yang Next?

CONTACT DONNA BOGATIN

Filed under: Online Advertising, Ethics, Facebook, Social Media, Social Networks, Privacy, Security
Written by: Donna Bogatin @ 12:36 pm

 

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