Google Execs Silent On NYC Print, Radio, TV Promises
All hail King Google? In NYC, lately!
Google welcomed hundreds of New York advertising, media and technology executives Monday for an in-house road show, showing off the sales promos for its long suffering print, radio and television advertising initiatives. While billed as an “All Google” night, “all” the Google ad products represented were merely of the non-money making variety: NO Google AdWords GOOG fuel and NO Google AdSense GOOG fuel.
The cheery panel of Google cheerleaders professionally spun their respective product spiels. Happy Googler faces, however, can not erase years of non-performing Google investment which has failed to move the Google dream offline, despite Google’s oft repeated intention to rule ALL advertising, in ALL media, ALL over the world.
I have oft repeated that Google nevertheless remains stubbornly 99% AdWords and AdSense pure, as Google CEO Eric Schmidt confirmed once again today, in his 2007 Q4 earnings report.
The NYC Googleplex achieved its PR mission this week, though, successfully spinning many (others) in the New York blogosphere to pay media homage to the (once) $200 billion market cap corporation that New York blogger Jeff Jarvis deems “God,“Desirous to put their best Google faces forward, NYC bloggers reported a Googley shock and awe that was far from present in the canned sales pitches and that is persistently far from Google‘s offline reality. Kevin Heisler, Search Engine Watch, on “Goliath” Google: ad agencies would be foolish to think of themselves as David. Welcome traditional advertisers, to the Google ecosystem.Caroline McCarthy, CNET: Google’s making big moves to bring its advertising strategy that’s proven to be so successful on the Web to more traditional platforms.Dan Frommer, Silicon Alley Insider, on Google print ads (far from innovative) barcodes: Problems will be solved as Google rolls out Android, Google can put pretty much whatever software it wants on those phones.
I, however, underscored the reality of how Google has failed to back up its Google will rule the ad world bravado: Both to Google directly, and here at Insider Chatter.
SEE MY REPORTS: Google CEO In-Car Radio Ad Vision Fading and Google TV Ads Auction: NO AdWords Buyer’s Remorse
Today, the Google CEO himself reinforced the lack of financial interest in Google’s offline advertising attempts, he had no interest in saying anything to Wall Street about Google Print Ads, Google Radio Ads or Google TV Ads. Ditto for Google chief product evangelists Sergey Brin and Larry Page.
For all practical financial statement purposes, Google is non-existent in newspapers, on the radio and on television, The Google triumvarite was silent about the supposed “great” Google print, radio and TV traction touted by the NYC Googleplex and no financial analysts were interested in talking about “barcodes” or any other inconsequential tinkering of Google’s print, radio and TV teams. All hail King Google? NOT offline!
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