MySpace to Facebook: NO ‘Reach, Relevancy, Results’! OMMA Report
Esther Dyson continues her “friending” ode to Mark Zuckerberg, courtesy of the Wall Street Journal.
When I heard Dyson declare to Web 2.0 startups in New York City last June (on the heels of Zuckerberg’s unveiling of “Facebook Platform” to the world), “Throw out your development, go use Facebook,” I asked if it would really be prudent for the Web to capitulate to Facebook, as the self-described Internet “court-jester” advised. I warned startups of how Facebook is a wolf in sheeps clothing, citing Zuckerberg’s F8 Platform own Terms of Service.
MY advice to Web entrepreneurs to create their own, proprietary, self-sustainable, independent businesses is proving prescient. SEE: Scrabulous At Risk? Zynga $10 million VC Game: Facebook Roulette
I also have been warning, since May 2007, of Facebook’s non user-friendly privacy policy and practices. My concerns about Mark Zuckerberg’s non-negotiable data mining machine have also proven on the mark. SEE: The REAL Google (and Facebook) Nightmares: Eternal Data Traps
Nevertheless, Dyson’s admiration for the Harvard drop-out’s “social graph” can not be contained. For Dyson, the Beacon affair is not a privacy quagmire, but a mere Facebook PR faux pas! Dyson applauds how Beacon “familiarized millions of users with the notion that they can control information about themselves online, and determine to whom it is visible.”
REALLY? NOT according to the poor soul who had his Christmas “ruined” due to Mark Zuckerberg allowing Facebook to inform his 100 best friends of his ”surprise” diamond gift for his wife.
Google, Yahoo, Microsoft? Who cares! Dyson assures “a more profound revolution is taking place on the online social networks,” particularly the one named Facebook.
Who needs MySpace? Zuckerberg prohibits Facebook application partners from even mentioning the name of his biggest nemesis!
MySpace is STILL the space, though, in terms of both traffic and monetization, as Arnie Gullov-Singh, VP Product Mangement, Fox Interactive Media, underscored this morning at the OMMA Behavioral conference in New York City.
Who needs Facebook? “I don’t get it.” Gullov-Singh shared about Facebook’s Beacon and social ads: “How will marketers ever get reach, relevancy and results?”
Moreover, what is really in it for the consumers? “Do any of my friends care that I bought an airplane ticket to come to NYC?” Gullov-Singh pointed out, rhetorically.
Facebook’s latest ad tricks are tools ”thought up by engineers,” Gullov-Singh scoffed.
The ultimate MySpace indictment of Facebook marketing: “LOW RETURN ON ENERGY!”
MORE: LinkedIn Preps Spy Network: Is YOUR Company Safe? and How Web 2.0 Meetups Displaced the New York Software Industry and MOBILE Visions? Microsoft, Yahoo, AOL Open Up: NOT Google! OMMA Report and Henry Blodget Tech Ticker Puts Yahoo Finance at SEC Risk and MySpace To Google: Learn How To Sell Advertising, OMMA Report