The Web Economy Rejoices: Google IS Overrated and Due For BIGGER Fall!
Is Google overrated? Tapped Out? Due for a fall? FastCompany magazine asked me to opine on Google’s (mis) fortune one year ago and I warned way back then of the unsustainability of the GOOG money printing machine!
The Interactive Advertising Bureau hails today that online advertising revenues “again reach new highs,” looking back at an estimated $21 billion in ad sales for 2007. Looking forward, however, the even better news is that monopolistic-like Google domination is poised to dissipate.
Last February I told FastCompany: Google tells Wall Street it can find “new ways to monetize all the time,” claiming no “obvious ceiling” to growth, its share price says otherwise, however.
GOOG today, gone tomorrow? Have courage, brave Googlers! It is no fun watching GOOG on the way down, but there is always the free lunch!
UBS apparently needed a comScore report today to initiate ITS misgivings about the GOOG future:
UBS said it examined the latest U.S.-only paid-search data provided by comScore and Google’s sponsored clicks were down 7% month-over-month, effectively flat year-over-year, and down 12% quarter-over-quarter. (cited by TradingMarkets.com)
BUT, “interactive media continue their unabated growth,” said Randall Rothenberg, President and CEO of the IAB. YES, but the heretofore king of Web advertising is no longer on the click happy path of its own Googley unabated growth that it nevertheless promotes as inexorable.
As GOOG fizzles, though, opportunities for a non-Google controlled Web advertising boom grow!
What’s more, perhaps marketers will finally return to their normally rational ad buying behavior and STOP BIDDING UP THEIR OWN RATE CARDS IN THE BIG, BAD, VERY BLACK BOX GOOGLE AD MACHINE!
MORE INSIDER CHATTER EXCLUSIVES ON WHY GOOG’S FUTURE IS CLOUDY :
Google CEO In-Car Radio Ad Vision Fading and
Google TV Ads Auction: NO AdWords Buyer’s Remorse and
Google Execs Silent On NYC Print, Radio, TV Promises and
MySpace To Google: Learn How To Sell Advertising, OMMA Report and
MySpace To Google (Round 2): Text Clicks Do NOT Rule! VideoEgg Report and
Google Apps Meets Les Miserables: Enterprise IT Team DREAMS Big and
Why Google Worship is a BAD Call in 2008 and
Google Knol: The End of Google.com, NOT Wikipedia
NYT Accepts Google Muzzle: Bombs YouTube NYC Story
PLUS: Why Google Sites Is BAD Business: ‘Til Death Do Us Part’? AND comScore Web Power Grab: Google Data Games and Cookie Monster