The Future of Online Advertising, tomorrow
New York City truly is the media capital of the world, even the digital kind! After all, where else can The Future of Online Advertising (FOOA) be had, in a concise two days, to boot.
Move over Ad-Tech? What is OMMA? The team behind the first ever FOOA conference in NYC believes the digital media and advertiisng conference market has not been fully served, to date.
While Ryan Carson, FOOA conference director, is putting the finishing touches on his two-day lineup of interactive executives set to kick-off tomorrow, he took time-out to brief me on what his new conference aims to achieve.
Carson runs UK-based Carson Systems, a Web design firm and Web event organizer, and is also behind the Future of Web Apps and the Future of Web Design conferences.
In debuting the Future of Oniline Advertising on the island of Manhattan, with the world’s biggest concentration of advertising agencies, Carson hopes to help digital media professionals make more money in the area where the most money is being made on the Web: online advertising.
I asked Carson how he differentiates his conference from others, Ad-Tech for example. FOOA is more targeted and organized more simply, Carson told me. FOOA is designed around a single track, featuring presentations by individual key interactive players, rather than panels.
Carson also believes that online advertising needs to be explained better. Who will be doing the explaining at FOOA? A roster of heavy Web hitters:
Jay Adelson, DIGG
Jeremy Allaire, BRIGHTCOVE
Ron Belanger, YAHOO!
Brent Hill, FEEDBURNER
Chan Suh, AGENCY.COM
Bill Wise, RIGHT MEDIA…
STAY TUNED FOR SPECIAL INSIDERCHATTER.COM COVERAGE OF THE FUTURE OF ONLINE ADVERTISING.