OMMA Advertising Cat Fight? Google’s Media Chief Gets Defensive
Beware Pudding Media? Google says beware old media!
Poor Google? Maybe it really IS loney at the top!
I witnessed one of Eileen Naughton’s first public apprearances on behalf of Google; She stepped in as a last-minute replacement at AdTech NYC for Tim Armstrong almost one year ago. She spoke about an ARF publication, “The Online Advertising Playbook,” and her performance was by the Google book, as well as a bit hesitant.
Not so for today’s morning OMMA keynote in New York City, however: Naughton, Director of Media Platforms for Google, came out fighting, AGAINST old media advertising cat fights!
Naughton took umbrage out of her keynote gate with the theme of the OMMA conference! Mocking the conference headlines: ”all hell is breaking loose” and “worlds are colliding,” Naughton wanted to know, says who?
Naughton’s prepared presentation was framed with a large picture of a cat fight, literally. Why? To illustrate that today’s ad market is only “hell” for those that want it to be, i.e., anyone that is not with the Google program.
Naughton’s keynote was short on industry specifics, but long on sales pitches for Google and YouTube, aimed at sucking even more ad dollars from the marketers in the room; Odd that Naughton wondered why Geoff Ramsey, eMarketer, would reference “FOG: Fear of Google!” in his conference opening remark.
Naughton was at once defensive and pretentious.
Her Google condescension against “mainstream media” (in the room) included admonishment for being “caught flat footed” and a warning to “adapt or face obsolesence.”
Why? Because “newer entrants” have “better ways” and ”more accountable mouse traps.”
Not convinced? The industry slide Haughton was tickled to share showed online advertising growing at 30%, while newspapers, radio, TV…fight for surivival.
WHO are you calling a media interloper, Haughton demanded to know, claiming a we can all get along “interconnectedness of media.”
SOME, are more connected than others, of course, in the Google world. Haughton made sure the audienece of media execs was aware that “search is a core consumer behavior that defines our times.”
What’s more, Google is responsible for satisfying fundamental human curiosity. In fact, just as the Dewey Decimal System came to the rescue to serve human kind, Google is making sure people can “find what they are looking for,” Haughton told her “peers.”
YouTube is doing its Googley part as well. Who needs USA Today? Haughton lambasted, when YouTubers can do a much better job of deciding the top Super Bowl commercials, that aired on television.
MORE OMMA REPORTS: NBC on Why Hulu.com IS a YouTube Killer: OMMA Report and NBC’s Defense Against YouTube IP Abuse? Carrot, NOT Stick: OMMA Report